2024 Trends: Where Marketing is Headed
FREE WEBINAR
Nov 16, 2023
12:00 PM Eastern Time
AI. Privacy. Authenticity. There are so many evolving trends, emerging technologies, and shifting consumer behaviors in the marketing world. All have the potential of helping businesses thrive in a constantly changing media environment.
Join us for an engaging Integrate Online session, presented by WVU's Reed College of Media Online Programs in partnership with The Communications Board, as we delve into the most anticipated marketing trends for 2024. Our Comm(s) Fest panel of marcom pros will share their insights on the trends, strategies and technologies set to redefine the marketing landscape in the upcoming year.
You will be ready for what is next in marketing for 2024. Don’t miss this discussion, led by Bonnie Harris, who will share her insights from working with clients across the United States, along with panelists Hugo Pérez, CMO at ZENB US, who is an expert at brand storytelling, and Emily Zeknois, who specializes in marketing, media and technology on the Buy-Side Advisory team at Barney.
About the Speakers:
BONNIE HARRIS is a marketing strategist implementing IMC strategies for clients across the United States, focused primarily on midsized companies in the healthcare, technology, and manufacturing industries. She founded her company Wax Marketing in 2002.
Harris worked in the technology industry during the 1990s where she eventually worked as an executive overseeing sales, marketing, and operations for multiple profit centers in 10 different regions including Silicon Valley. Harris received a Bachelor of Science in Economics from the University of Minnesota and a Master of Science in Integrated Marketing Communications from West Virginia University.
HUGO PÉREZ is the Chief Marketing Officer at ZENB US. A seasoned, professional storyteller, full-stack marketer, and creative catalyst. With deep experience in thought leadership & brand building, he leverages his background as a digital native, his unique points of view as a first-generation Latino leader, and his diverse creative skills to design breakthrough approaches fueled with emotion that resonate with any audience.
A civic-minded leader and active mentor, Pérez serves on a variety of boards, committees, and task forces. He has also been on the faculty of various higher ed institutions around the U.S., including West Virginia University, Columbia College Chicago, and DePaul. He earned his Bachelor’s degree at Moody Bible Institute and holds a Master of Arts from Northwestern University.
EMILY ZEKONIS is a two-time graduate of West Virginia University, completing her B.S. in Public Relations in the fall of 2019 and her M.S. IMC in the fall of 2020. Her professional experience encompasses public relations, events, digital marketing, and business development across a diverse range of industries including healthcare, education, technology, non-profits, and more. Emily currently works for Barney, a New York-based M&A firm specializing in marketing, media, and technology companies, on the Buy-Side Advisory team.