Bob Witeck, President of Witeck Communications, named Chief Influencer

 

The Communications Board names Bob Witeck, President of Witeck Communications, as a Chief Influencer.

Chief Influencer’s host, Anthony Shop speaks with Witeck, a pioneering communication strategist, about the importance of personal and authentic professional success for the LGBTQ community. Witeck discusses his early work in the 1990s, advocating for LGBTQ+ equality in the workforce and marketing strategies.

Witeck emphasizes the significance of acknowledging and engaging with underrepresented communities, sharing examples of his impact on American Airlines and the Corporate Equality Index. Witeck also highlights the importance of corporations speaking boldly about equity and diversity issues and the role of business leaders in driving change.

Throughout his career, Witeck has made significant contributions to various sectors, including demographics, market research, media, and trend spotting. Witeck co-authored the first book on LGBT marketing and was the first LGBT consultant retained by the US Census.

Witeck encourages the LGBTQ community to contribute to various sectors as stakeholders, investors, entrepreneurs, and consumers, emphasizing the need for success in all these identities to be seen as whole persons.

Host: Anthony Shop
Guest: Bob Witeck
Producer: The Communications Board
Sponsor: The George Washington University College of Professional Studies

 
 
The Communications Board