Katie Harbath, Founder and CEO of Anchor Change, named Chief Influencer.

 

The Communications Board names Katie Harbath, Founder and CEO of Anchor Change, as a Chief Influencer. 

Chief Influencer’s Anthony Shop talks to Harbath about the importance of shifting away from focusing solely on metrics and instead considering the quality of impact when it comes to success. She challenges the notion that more is always better, particularly in terms of going viral or achieving high numbers.

Instead, Harbath emphasizes the importance of quality and reaching the right audience of influencers and decision-makers, as well as building a diverse network of stakeholders from different industries and backgrounds. She shares her experience with Substack, highlighting its user-friendly interface and the ability to own her email list, which has allowed her to share her perspective and improve her writing skills.

Additionally, she talks about the process of finding her own voice and the importance of thought leaders saying things that may not always be popular, as well as the significance of balancing personal and professional brands while making a positive impact. Finally, Harbath discusses the value of seeking external perspectives, utilizing coaches, and adapting to new technologies in order to effectively serve and engage one's audience.

Host: Anthony Shop
Guest: Katie Harbath
Producer: The Communications Board
Sponsor: The George Washington University College of Professional Studies

 
 
The Communications Board