Michael Ricci, Partner at Seven Letter, named Chief Influencer

 

The Communications Board names Michael Ricci, partner at Seven Letter, as a Chief Influencer. 

Ricci discusses the two-way influence of social media with Chief Influencer’s Anthony Shop. He emphasizes the importance of showing others that you are actively listening and taking something from the conversation, which ultimately builds credibility and influence. 

Ricci also highlights the significance of having a seat at the table and being seen as a strategic partner by bosses, rather than just someone who executes tasks. He explains that communicators need to be problem solvers and gain the trust and leverage of their team and press in order to effectively influence outcomes.

Ricci shares his experience of using social media during the early stages of the pandemic, where he provided real-time updates and engaged with constituents. This led to a two-way influence as people reached out to him with their own questions and concerns. He emphasizes the need for government involvement and encourages communicators to have their own lane of preparation and prevention.

Ricci emphasizes the importance of being an active listener on social media and using it as a tool to crowdsource information and address issues. He believes that building trust and credibility through social media is crucial in uncertain times.

Host: Anthony Shop
Guest: Michael Ricci
Producer: The Communications Board
Sponsor: The George Washington University College of Professional Studies

 
 
The Communications Board