Shawn Martin, CEO of the American Academy of Family Physicians, named Chief Influencer

The Communications Board names Shawn Maring, CEO of the American Academy of Family Physicians (AAFP), as a Chief Influencer.

In this episode of the Chief Influencer podcast, Martin, discusses with our host Anthony Shop, the importance of relevancy and presence in digital communication. Martin shares how his background as a family physician's son in rural Oklahoma influenced his work and his commitment to being present and relevant to his community.

Throughout the conversations, Martin emphasizes the significance of collaboration and consistency in communication, especially in the context of scientific evidence and healthcare. Martin also talks about his approach to managing his personal and professional brand on social media platforms, specifically X (previously known as Twitter) and LinkedIn.

Martin also highlights the importance of professional growth through consuming information from various sources and applying it to his role as a leader. The episode goes into how the American Academy of Family Physicians' success in digital communication is attributed to their strategy of cultivating influencers for the organization by training and launching them to maintain engagement and presence in their communities.

Host: Anthony Shop
Guest: Shawn Martin
Producer: The Communications Board
Sponsor: The George Washington University College of Professional Studies

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