Erin Santos Primis, Founder of the Isabella Santos Foundation, Named Chief Influencer

The Communications Board names Erin Santos Primis, founder and executive director of the Isabella Santos Foundation (ISF), a Chief Influencer.

What does it take to turn unimaginable grief into generational impact? In this episode of Chief Influencer, Erin Santos Primis shares how she channeled the loss of her daughter, Isabella, into a mission that has raised more than $18 million for children with rare pediatric cancers.

What began as a small community 5K has grown into a national force, thanks to Erin’s unapologetically authentic voice, bold leadership, and deep belief in building a true community. She reflects on how evolving beyond Isabella’s story allowed ISF to scale its mission while still honoring its roots.

Erin offers a behind-the-scenes look at how influence is built in the “messy middle” of the nonprofit sector.  From funding fertility preservation and mental health support to reinventing fundraising through unbranded, experience-first events, Erin shows how empathy, innovation, and a fiercely honest tone can spark lasting change. Her advice to others? Take your time, lead with your ‘why,’ and never underestimate the power of one voice and how it can inspire a movement.

Host: Anthony Shop
Guest: Erin Santos
Producer: The Communications Board
Sponsor: The George Washington University College of Professional Studies

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