Dr. Loretta Doan, CEO of the American Association of Immunologists, Named Chief Influencer

The Communications Board names Dr. Loretta Doan, CEO of the American Association of Immunologists, a Chief Influencer.

What does it take to build trust when expertise alone is no longer enough? In this episode of Chief Influencer, Dr. Loretta Doan shares how leaders can transform scientific knowledge into meaningful influence by listening first, building credibility, and empowering others to carry the message forward.

 Drawing on a career spanning science, public policy, communications, and association leadership, Doan reflects on her work expanding the American Association of Immunologists' public engagement efforts, including the launch of the Immunology Explained initiative, and why helping people understand science has never been more important.

Throughout the conversation, Doan explores the importance of internal alignment, authentic leadership, and what she calls "borrowing trust" by partnering with respected experts, advocates, and trusted messengers who can reach audiences in meaningful ways. She explains that influence is not about commanding attention or delivering polished messages. It is about creating the conditions for trust, collaboration, and better decision making. Whether leading an association, nonprofit, or business, Doan demonstrates that the most enduring influence comes from helping others succeed, strengthening relationships, and building credibility that grows over time.

Host: Anthony Shop
Guest: Dr. Loretta Doan
Producer: The Communications Board
Sponsor: The George Washington University College of Professional Studies

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Transcript