Frances Reimers, Founder and CEO of Firestarter Communications, named Chief Influencer

 

The Communications Board names Frances Reimers, Founder and CEO of Firestarter Communications LLC, as a Chief Influencer. 

In this podcast episode, Chief Infuencer’s Anthony Shop is joined by Frances Reimers where they discuss the importance of YouTube as a social media platform and encourages leaders to embrace video content as part of their personal branding strategies. She discusses the popularity and reach of YouTube as a platform, and emphasizes that leaders should not be hesitant to be the face of their brands, as personal branding has evolved and leaders have the opportunity to lead the corporate brand.

Reimers also discusses the value of looking beyond industry peers for inspiration, instead finding inspiration from past colleagues and observing the fundamentals of marketing being applied in various ways. Reimers encourages the integration of marketing lessons learned from different sectors, such as leveraging the strategies of rising star athletes for personal branding.

Reimers advises leaders to focus on telling their unique stories and leveraging their expertise to connect with their audience and emphasizes the importance of finding a good fit between the brand and the individual. She believes that both sides should feel comfortable and aligned with each other for a successful partnership to occur.

Additionally, she emphasizes the need for authenticity and genuineness in personal branding, and the importance of staying true to oneself while building a personal brand. She also emphasizes the need for authenticity in the marketing world, as people can now easily spot insincerity.

Host: Anthony Shop
Guest: Frances Reimers
Producer: The Communications Board
Sponsor: The George Washington University College of Professional Studies

 
 
The Communications Board