Dr. Tim Coetzee, CEO of the National MS Society, Named Chief Influencer

The Communications Board names Dr. Tim Coetzee, President and CEO of the National Multiple Sclerosis Society, a Chief Influencer.

How can one leader drive change at the intersection of science, policy, and human experience? In this episode of Chief Influencer, Coetzee shares how his decades-long commitment to MS research and advocacy has helped transform the landscape of treatment, diagnosis, and public understanding. With clarity and conviction, he reflects on the breakthroughs that have reshaped outcomes for those living with MS and the critical role leadership plays in translating science into hope.

Coetzee emphasizes that great leadership depends not just on what you say, but how you say it. From engaging policymakers to connecting with patients and researchers, he discusses how tailored messaging, transparency, and consistent communication build trust and drive progress. He also shares his philosophy on empowering teams, fostering open dialogue, and using platforms like LinkedIn to amplify purpose. At its heart, this conversation is a call to action for leaders to use their influence not just to inform, but to inspire and lead lasting change.

Host: Anthony Shop
Guest: Dr. Tim Coetzee
Producer: The Communications Board
Sponsor: The George Washington University College of Professional Studies

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