Luke Frazier, Founder and Music Director of The American Pops Orchestra, named Chief Influencer

The Communications Board names Luke Frazier, Founder and Music Director at The American Pops Orchestra, as a Chief Influencer. Frazier speaks to Chief Influencer’s Anthony Shop discusses the importance of diversity and inclusion in the arts, specifically in orchestral music. As the founder of the American Pops Orchestra, Frazier has been committed to presenting diverse programming that brings communities together through the joy of music. Frazier is focused on breaking down barriers between musicians and audiences, but he is more concerned with reaching those who have been turned off by orchestral music and making sure that everyone feels they have a place in making and appreciating music.

When discussing economics, Frazier explains how American Pops Orchestra models their pricing structure based on making orchestral performances more accessible to a broader audience. He takes into account the high expenses of everything a potential audience member needs to go through to see a show and creates pricing that is comparable to a streaming service. He attributes the orchestra's success to its commitment to breaking down into smaller groups for many performances to reach a diverse audience base and its abandonment of traditional subscription models.

Host: Anthony Shop
Guest: Luke Frazier
Producer: The Communications Board
Sponsor: The George Washington University College of Professional Studies

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