Renee DiResta, Author of 'Invisible Rulers: The People Who Turn Lies Into Reality,' named Chief Influencer

The Communications Board names Renee DiResta, author of Invisible Rulers: The People Who Turn Lies Into Reality, as a chief influencer.

Chief Influencer’s host Anthony Shop discusses with DiResta the importance of influencers recognizing their power and using it responsibly in the digital age, highlighted by her experiences navigating the spread of misinformation and propaganda online.

DiResta discusses the evolution of influence, the impact of social media trends on shaping public opinion, and the need for strategic communication, network-building, and resilience against harassment. 

DiResta also delves into the challenges of influencing political influencers, emphasizing the importance of transparent communication, empirical research, and understanding the motivations of target audiences to avoid conflicts of interest. 

Overall, DiResta provides insights on the complexities of online influence and the need for ethics and responsible influence in today's fragmented media landscape.

Host: Anthony Shop
Guest: Renee DiResta
Producer: The Communications Board
Sponsor: The George Washington University College of Professional Studies

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