Frederique Irwin, CEO of the National Women’s History Museum, Named Chief Influencer

The Communications Board names Frederique Irwin, President and CEO of the National Women’s History Museum, a Chief Influencer.

What does it take to lead a legacy institution into the digital age while honoring the stories that history left behind? In this episode of Chief Influencer, Frederique Irwin shares how she’s redefining what a museum can be by turning the National Women’s History Museum into a dynamic, digital-first platform that centers women’s achievements and reaches audiences across the country. From her entrepreneurial roots founding herCorner to her work at the Sorenson Impact Center, Frederique brings a strategic, mission-driven mindset to nonprofit leadership.

She discusses the power of clear messaging, authentic storytelling, and iterative innovation in building influence, as seen in the advocacy for the future Smithsonian museum on the National Mall. Campaigns like She’s Not a Footnote and Neither Are You embody the museum’s commitment to relevance and reach. Frederique’s leadership is a masterclass in listening to the market, empowering audiences and embracing digital tools to expand impact. Her vision reminds us that history isn’t static, and neither is the influence required to tell it well.

Host: Anthony Shop
Guest: Frederique Irwin
Producer: The Communications Board
Sponsor: The George Washington University College of Professional Studies

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