Matt Haller, CEO of the International Franchise Association, Named Chief Influencer

The Communications Board names Matt Haller, President and CEO of the International Franchise Association, a Chief Influencer.

How do you inspire influence across a vast national network? In this episode of Chief Influencer, Matt Haller shares how a people-first approach to leadership has helped him unify and energize the franchise industry. As the head of the International Franchise Association, Matt reflects on the power of elevating member voices through authentic storytelling, and why positioning people—not policy—as the most compelling advocates is central to building long-term influence.

Matt discusses how consistent follow-up, clear communication, and strong internal alignment are essential to trust-building, both with his team and the organization’s diverse membership. He offers insights into leading through change, using moments of crisis as motivation to strengthen relationships and clarify purpose. From empowering staff to embracing innovation and data, Matt outlines how thoughtful, responsive leadership can drive engagement, resilience, and impact across an entire sector. His message is clear: when people feel seen, supported, and heard, they become your most powerful influencers.

Host: Anthony Shop
Guest: Matt Haller
Producer: The Communications Board
Sponsor: The George Washington University College of Professional Studies

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