Wikipedia is the fifth most visited website in the United States and ranks for almost half of all Google searches. Wikipedia also serves as a primary source for the search engine’s knowledge base, with Google often using Wikipedia summaries at the top of its search results. This helps make Wikipedia an excellent tool for increasing awareness and name recognition for your company. 

All this means that journalists, event organizers, customers, and donors visit Wikipedia pages and are influenced by its content in Google searches. Understanding the platform can help make or break your search engine presence and communications strategy.

This is why everyone wants a Wikipedia page for themselves, their CEO, or their organization, yet only some people know what it takes to create one. And many of us have questions about how to use Wikipedia, but we are too embarrassed to ask. 

In this workshop, we will explain how to bridge that gap. Specifically, we’ll run down the 6 rules of Wikipedia sourcing. We will explain how one gets a Wikipedia page as well as the guidelines with which you must comply before Wikipedia moderators allow your page to appear. 

Throughout this interactive 90-minute session, you will learn:

• The requirements of creating a Wikipedia page for your client, product, or organization

• Why media coverage matters to creating successful Wikipedia pages

• The rules of 6 rules of Wikipedia sourcing

• Why and how you should be monitoring your Wikipedia page

About the instructor:

Jonathan Rick helps people make sense of — and money from — business communication. Whether through a workshop, ghostwriting, or social media, he helps clients engender buzz, shape public opinion, and become thought leaders. 

As an educator, Jonathan has addressed a wide variety of audiences on topics including writing, communication, and social media. He’s delivered workshops and keynotes, in person and online, before clients such as Nascar, Visa, Booz Allen Hamilton, and the U.S. Chamber of Commerce, as well as federal agencies like the Food and Drug Administration and the Departments of Defense and Homeland Security. Since 2014, he’s also taught at the University of Maryland at College Park. 

As a writer, Jonathan has collaborated with cabinet secretaries, celebrities, CEOs, entrepreneurs, and scholars. His work has appeared in publications such as the New York Times, the Washington Post, and Time, along with business-oriented outlets like Fast Company, Forbes, and the Wall Street Journal. He’s penned everything from op-eds and website copy, to slide decks and speeches, to Wikipedia articles and LinkedIn profiles. Of particular note: Among his book credits, he ghostwrote a popular primer on brand licensing and edited an academic monograph that urges professors to collaborate with businessmen.