Anne Rancourt, Communications Director at the National Institute on Drug Abuse, named Chief Influencer

 

The Communications Board names Anne Rancourt, the Communications Director at the National Institute on Drug Abuse (NIDA), as a Chief Influencer. 

Rancourt discusses with Chief Influencer guest host, Liesl Riddle, the importance of listening as a successful communication tactic and highlights the need to continuously listen to changes in the media, online, and broader national conversation. Rancourt suggests that listening to different perspectives and feedback is crucial for improving communication and better-serving individuals.

Rancourt also points out the importance of addressing stigma and biases in medical professionals when it comes to substance use disorders and discusses her approach to influencer marketing and the difficulties she faces in the industry.

Rancourt also brings attention to the importance of focusing on a message and a method rather than trying to be everywhere. Rancourt shares her experiences as a public servant and a journalist, stressing the need to communicate science effectively and not put oneself in the story.

Rancourt talks about the cultural and ethical norms in journalism, emphasizing the importance of presenting oneself in a professional manner. In addition, Rancourt highlights the importance of mentorship and experience in the laboratory field while sharing her experience observing patterns in communication and how they can be used to predict what may happen next.

Host: Liesl Riddle
Guest: Anne Rancourt
Producer: The Communications Board
Sponsor: The George Washington University College of Professional Studies

 
 
The Communications Board