Peggy Rajski, Trevor Project Founder, named Chief Influencer

 

The Communications Board names Peggy Rajski, Oscar-winning filmmaker and Founder of the Trevor Project, as a Chief Influencer. 

In this episode of Chief Influencer, Rajski shares with Anthony Shop shares how she came up with the idea for a suicide prevention hotline for LGBTQ+ youth. She explains why she chose film as her medium for telling stories and how it can make people feel things in ways that other mediums cannot. Rajski also describes how she launched The Trevor Project just five minutes before "Trevor" aired on HBO Family Channel.

The conversation dives into how technology has changed since the founding of The Trevor Project, and how to reach people in today’s media environment. Rajski explains how The Trevor Project has used celebrities to support their cause over time, including Holly Hunter, Elton John, Sting, and Daniel Radcliffe.

Finally, Rajski explains the importance of being a storyteller in every aspect of life. She introduces the concept of the three C's - clear, concise, and compelling - which are essential for effective storytelling.

Host: Anthony Shop
Guest: Peggy Rajski
Producer: The Communications Board
Sponsor: The George Washington University College of Professional Studies

 
 
The Communications Board