Ambassador Georg Sparber, Liechtenstein’s Representative to the United States, Named Chief Influencer

The Communications Board names Ambassador Georg Sparber, Liechtenstein’s representative to the United States, a Chief Influencer.

What does global influence look like when it comes from a nation of just 40,000 people? In this episode of Chief Influencer, Ambassador Georg Sparber shares how Liechtenstein consistently “punches above its weight” on the world stage by staying focused, credible, and persistent. From honoring the legacy of a fallen soldier with Liechtenstein heritage at Arlington National Cemetery to leading global efforts to combat human trafficking, Ambassador Sparber illustrates how small players can shape big outcomes. He explains that influence often begins quietly through thoughtful coalitions, personal relationships, and consistent leadership over time.

Ambassador Sparber also reflects on the evolving role of diplomacy in a digital world. Whether showing up on LinkedIn or building enduring partnerships offline, he emphasizes that real influence is rooted in trust, clarity, and showing up with purpose. Liechtenstein has carved out a leadership role in financial ethics and human rights by focusing on its unique strengths and committing to values-driven advocacy. The message is clear: influence is not measured by size, but by integrity, focus, and the traces you leave behind.

Host: Anthony Shop
Guest: Ambassador Georg Sparber
Producer: The Communications Board
Sponsor: The George Washington University College of Professional Studies

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