Lidia Soto-Harmon, CEO of the Student Conservation Association, Named Chief Influencer

The Communications Board names Lidia Soto-Harmon, President and CEO of the Student Conservation Association (SCA), a Chief Influencer.

What does it mean to lead with authenticity while empowering the next generation to care for the planet—and themselves? In this episode of Chief Influencer, Lidia Soto-Harmon shares how she blends purpose, approachability, and action to shape the future of conservation leadership. At the helm of SCA, Lidia is expanding access to paid, hands-on environmental opportunities across all 50 states—giving young people tangible skills, a sense of purpose, and a real connection to the land. From building trails to preserving historic landmarks, this work equips youth not only to protect natural spaces, but to combat climate anxiety through agency and teamwork.

Lidia also opens up about her leadership philosophy, which centers on “being real,” whether that means hiking alongside students, celebrating milestones with cupcakes, or handing out a “selfie with my CEO” patch linked to her LinkedIn. Her identity as a Cuban American immigrant informs a leadership style rooted in inclusion, visibility, and sponsorship. She challenges leaders to go beyond mentorship and actively advocate for emerging talent. Her message is clear: when leaders show up with curiosity, humility, and heart, they don’t just inspire change. They also make it possible.

Host: Anthony Shop
Guest: Lidia Soto-Harmon
Producer: The Communications Board
Sponsor: The George Washington University College of Professional Studies

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