Amy Martin Ziegenfuss, Chief Marketing Officer of Carnival Cruise Line, Named Chief Influencer

The Communications Board names Amy Martin Ziegenfuss, Chief Marketing Officer of Carnival Cruise Line, a Chief Influencer.

What does it take to truly understand your audience in a crowded, experience-driven market? In this episode of Chief Influencer, Amy Martin Ziegenfuss shares how she is reshaping cruise marketing by moving beyond traditional demographics and focusing on mindset. By identifying what travelers actually value, not just who they are on paper, she is helping Carnival connect with audiences in more meaningful and effective ways.

Amy discusses how the brand brings its story to life through a mix of niche influencers, employee-generated content, and immersive activations that challenge outdated perceptions of cruising. She emphasizes the importance of internal alignment, ensuring that what is promised in marketing is consistently delivered in the guest experience. For Amy, influence is not about pushing messages. It is about building bridges between teams, audiences, and ideas to create trust, clarity, and lasting connection.

Host: Anthony Shop
Guest: Amy Martin Ziegenfuss
Producer: The Communications Board
Sponsor: The George Washington University College of Professional Studies

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