Dr. Paul R. Lawrence, Deputy Secretary of Veterans Affairs, Named Chief Influencer

The Communications Board names Dr. Paul R. Lawrence, Deputy Secretary of the U.S. Department of Veterans Affairs, a Chief Influencer.

What does it take to lead one of the largest and most complex organizations in government while ensuring millions of veterans receive the benefits they’ve earned? In this episode of Chief Influencer, Dr. Paul R. Lawrence shares how his transition from private sector consultant to senior government leader reshaped his understanding of influence, accountability, and execution.

Serving more than 17 million veterans, Dr. Lawrence discusses the importance of simplifying systems, modernizing digital experiences, and continuously improving how services are delivered at scale.

At the center of his leadership philosophy is listening. Through town halls, direct engagement, and platforms like LinkedIn, Dr. Lawrence gathers real-time feedback that helps shape policy, communication, and innovation. He explains why leaders must meet people where they are, communicate with clarity, and move beyond awareness to action. Whether helping veterans navigate benefits or encouraging leaders to humanize their communication, Dr. Lawrence demonstrates that influence is not about visibility or hierarchy. It is about trust, responsiveness, and ensuring people feel seen, heard, and supported.

Host: Anthony Shop
Guest: Paul R. Lawrence
Producer: The Communications Board
Sponsor: The George Washington University College of Professional Studies

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Transcript