About this course

Are you feeling bound by the social media algorithms? Are you struggling to keep up with the pace of social media content and creative creation? Or maybe you want to elevate their already great social and digital media work?

In this dynamic four-part workshop series, you will unlock the secrets to turbocharge your brand's social media presence. Dive deep into the art of optimization, from crafting a captivating visual and auditory identity to crafting content that resonates with your target audience and navigates the ever-changing algorithms of the digital world. Optimize your brand's social media impact today!

Throughout this interactive course, you will:

• Define and/or refine your social media strategy to better connect with business impact

• Create a social media brand guide

• Understand best practices for designing for social media

• Curate and utilize multimedia library such as images, videos, and infographics to enhance engagement and visibility

• Establish visual consistency

• Review best practices for on-brand and well-designed social graphics

• Create compelling content at the intersection of audience desire and channel algorithms

• Build a social media toolbox to increase the efficiency of content creation including learning the basics of canva

• Identify paths to generate owned data (emails, phone numbers, etc.) through social media

• Evaluate and adapt your social media strategies based on performance data and evolving industry trends to optimize results over time

• Social Media Brand Guide Canva Template

• Principles of Design Cheat Sheet

• Comparison of Social Media Tools

• Social Media Strategy Template

• Social Media Brand Optimization Certificate

• A small, friendly cohort of other professionals to help build your network

• Access to an industry expert instructor to answer your professional questions

• Complementary resources and tools built into every module

When you complete all four modules and one quiz, you'll earn our exclusive Social Media Brand Optimization Certificate that you can add to your LinkedIn profile, personal website, or email signature to showcase your new skills.

Hiring managers and recruiters often look for Professional Certificates, treating them as preferred qualifications and added credentials. Get your certificate today to unlock your career potential.

Course Outline:

1. 60-Minute Social Strategy

2. Designing for Social Media

3. Content Optimization: Navigating Algorithms, Captivating Audiences

4. Beyond Likes and Shares: Using Data to Inform Social Strategy

Live sessions will be recorded and made available for students unable to attend at their scheduled times.

Who is this course for?

• Nonprofit leaders and advocacy professionals (executive directors, marketing and program managers)

• Communications and public relations professionals

• Digital marketers and social media specialists

• Professionals who have recently taken on overseeing the social media function of the communications and marketing team

About the Instructors

Lidia Varesco Racoma of Lidia Varesco Design in Chicago empowers organizations to make a change through strategic branding and marketing design. She is a blogger and speaker and leads branding and creative marketing workshops and courses for nonprofits, associations, and social entrepreneurs around the world. Lidia is active in the nonprofit and marketing communities, currently serving on the Communications Committee for AMA Chicago as Graphics Manager, as well as a Co-chair of the Marketing & Communications Committee for the Association of Consultants to Nonprofits (ACN). Lidia Varesco Design is a certified woman-owned business (WBE/WOSB) and celebrated 20 years in business in November 2020.