THE BOARD REPORT
Big-name advertisers go all-in with women's soccer
The popularity of the 2023 FIFA Women's World Cup has advertisers hopping on the growing popularity of women's soccer. Ad revenue for the current Women's World Cup is already up 50% from the last event in 2019. The increase in commercials is reinvigorating big-name advertiser interest in women's soccer, which could lead to more money for marketing efforts. In turn, speculation for higher pay for broadcast deals could lead to higher sponsorships, increased ad value, and, ultimately, more athlete revenue.
Chief Influencer Podcast: Latest Episodes
Communicators consider adopting ‘global boiling’ in place of ‘global warming’
With this past July being the warmest month on record, the U.N. Secretary-General commented that the era of 'global boiling' has arrived. This statement could signal a change in the language communicators use to create a groundswell of climate action. Organizations have tried terms like global warming, global weirding, and climate emergency in communicating about that threat but have yet to embrace global boiling.
Read more in Discover magazine >
The six audiences of climate change messaging
Prior research by the Yale Program on Climate Change Communication (YPCCC) and the George Mason University Center for Climate Change Communication has found that people in the United States can be categorized into six distinct groups - Alarmed, Concerned, Cautious, Disengaged, Doubtful, and Dismissive - based on their beliefs and attitudes about climate change. The findings could help improve how we develop a tailored segmentation of climate change audiences.