THE BOARD REPORT

Jon Stewart’s ‘The Daily Show’ return averaged more than 3 million viewers

Jon Stewart’s return to Comedy Central’s The Daily Show earlier this month averaged more than 3 million total viewers across the premiere night in Nielsen’s Live+3 numbers. The popularity of Stewart’s return also signaled its potential to shake up the 2024 election cycle.

Read more on Axios>

Direct-to-consumer brands turning to email over social media

After long relying on digital marketing, direct-to-consumer (DTC) brands are now turning more to email and other traditional communications channels to overcome costs, data privacy, and other hurdles with social media marketing.

Read more on Ad Exchanger>

Podcast networks test AI tools to improve programming, increase sales

Research shows that more than half of advertisers have never purchased podcast ads. Now, podcast networks such as iHeartMedia and Spotify are looking to take a page out of the playbook used by digital publishers by testing artificial intelligence (AI). What they hope is to increase advertising to prospective clients and expand their offerings.

Read more on Digiday>

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