THE BOARD REPORT

Why marketers can’t ignore dark social media

Marketing and digital communications teams are under extra scrutiny to prove that their work’s connection to the bottom line. One area marketers can’t dismiss is dark social media activity which is where half of all conversations about a brand take place. According to industry research, nearly half of a brand’s web traffic can be attributed to dark social channels.

Read more on SmartBrief>

Women’s college hoops now averaging more viewers than men’s games

March Madness is in full swing as college basketball teams complete their conference championships with the NCAA tournament beginning this week. According to Michael Mulvihill, the president of insights and analytics at Fox Sports, women’s college basketball games are averaging 981,000 viewers this season compared with just 946,000 for men’s games.

Read more on Awful Announcing>

PR expert reacts to Kate Middleton’s edited photo controversy

Over a week ago, the official social media for Princess Kate Middleton shared a photo of her with her three children, but quickly people began to suspect that it was edited. Mark Borkowski, a PR and crisis communications expert, shared his take on the decision to share the edited photo.

Read more on Parade>

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