THE BOARD REPORT
2024 USC Annenberg Relevance Examines Effect of AI on Public Relations Industry
Photo by Mohamed Nohassi on Unsplash
The latest edition of the USC Annenberg Relevance Report, developed this year in conjunction with Microsoft, examines how communicators can incorporate artificial intelligence (AI) into their everyday work. Additionally, this recent report addresses ethical and legal issues, such as cultural bias, misinformation, and job loss.
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2024 Trends: Where Marketing is Headed
In a recent webinar hosted by West Virginia University’s Reed College of Media and The Communications Board, marketing experts provided their insights on the trends, strategies, and technologies changing the marketing landscape. During this event, panelists discussed how AI, privacy laws, and consumer trends would influence marketing communications strategies in the coming year.