THE BOARD REPORT
Introducing Chief Influencer
The Communications Board has announced the launch of the new Chief Influencer initiative, which will honor senior leaders who stand out for their ability to inspire and influence others. Launched in partnership with the nationally-recognized digital creative agency Social Driver, Chief Influencer will spotlight leaders spanning fields from diplomacy and public service to business and the arts, featuring their remarkable stories on the Chief Influencer podcast.
Chief Influencer Podcast: Latest Episodes
PR experts weigh in on OceanGate response
Over the past two weeks, it has been hard to miss the conversation about the OceanGate Titan failure that capture the attention of global news outlets and social media. Following the discovery of what actually happened, public relations experts began offering their advice on the response that OceanGate, a company specializing in deep-sea exploration, should adopt following a tragic incident involving their submersible. The experts suggest that OceanGate should prioritize transparency, empathy, and accountability in its communication strategy to mitigate the negative impact on its reputation. By promptly addressing the incident, expressing condolences to the victims' families, and outlining steps to prevent future accidents, the company can demonstrate its commitment to safety and regain public trust.