THE BOARD REPORT

Social overtakes search for ad spend in landmark global shift

According to new research, social media is now the largest platform worldwide by advertising investment, having overtaken paid search last year, and is forecast by WARC Media to total $247.3 billion in 2024 — a rise of 14.3% year-on-year.

Read more on Campaign>

Netflix is the real winner of the Tom Brady Roast

The popular streaming platform, Netflix, has slowly been pivoting to offering more live-streamed events. Last week, it created what The Ringer's Bill Simmons called a major monoculture event even though it was on streaming. "The biggest winner was Netflix," Simmons said on "The Bill Simmons Show" on Sunday. “They just planned the perfect night. Somehow, there are no sports. It was the kind of live cultural event that barely exists anymore unless you have sports or award shows."

Read more on The Street>

PR firms race to launch internal AI tools

As the hype around AI continues to dominate news stories and business conversations, many communications and advisory firms are working to develop their own proprietary AI tools. While these efforts are to elevate the attractiveness of their firm’s services and products, whether or not they will result in quickly upskilling their workforce remains uncertain.

Read more on Axios>

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